Ethos Collective for Hospitality started with a single passion and focus.

To create events that forge meaningful connections and bring brands to life.

Our Co-Founders, Samantha & Diane, later discovered their true calling in branding development and presence building— supporting restaurants and cocktail bars & lounges tell their authentic story and building loyal communities around them. By partnering with industry experts in Hospitality Consulting,

Public Relations, and Technology, they bridge the gaps and achieve measurable success for their clients.

MEET YOUR Co-FOUNDER

Samantha Lin

With over a decade of experience spanning hospitality, technology, and accounting, Samantha brings a unique perspective to helping her clients' businesses thrive.

From orchestrating memorable events to spearheading digital innovation and optimizing operational processes, Samantha's journey has been one of fostering brand presence and delivering exceptional results.

MEET YOUR Co-FOUNDER

Diane Coletta

Diane is a seasoned marketing strategist with 7+ years dedicated to international hospitality marketing. As a pioneering luxury content creator in France, she has partnered with iconic brands like Hermès, Cartier, and Dior.

In 2023, Diane founded Mint Sunday, an innovative SaaS platform connecting local influencers with NYC's vibrant food and entertainment scene. Her comprehensive skill set spans strategy development, creative execution, and project management across diverse marketing disciplines.

Diane holds a dual degree in Marketing and Finance. She is driven by her passion for growth-oriented, high-impact marketing solutions.

Book Us in Now for Our 30-Minutes Consultation

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